Shore Theatre (Loew’s Coney Island Theatre)

Loew's Coney Island Theatre Brooklyn, NY
View of the auditorium from the balcony.

The Shore Theatre opened as the Loew’s Coney Island Theatre on June 17, 1925. The 2,387 seat theater was built by the Chanin Construction Company, which was also known for the construction of the now demolished Roxy Theatre in Manhattan. Before opening, the theater was leased to the Loew’s theater chain. The Shore was designed in a Renaissance revival style by the Reilly & Hall architecture firm, who were proteges of famed theater architect Thomas W. Lamb.

The theater was decorated with a nautical theme.

The Shore opening was presided over by Loew’s theater chain founder Marcus Loew, and included many of that era’s stars of stage and screen. Some of the celebrities at the opening were Barbara La Marr, Mae Busch, Dorothy Mackaill and Virginia Lee Corbin. The opening feature was the movie “The Sporting Venus” and later a live performance by conjoined twins Violet and Daisy Hilton was added. According to an account by the “Brooklyn Citizen,” the crowd at the opening was so large it had to be cordoned by police. The theater was designed to be a combination house, showing both vaudeville and motion pictures, but eventually phased out the vaudeville performances.

Some of the proscenium arch and ceiling have collapsed since the theater closed.

Loew’s ended it’s lease in 1964, when it was taken over by the Brandt Company. The theater was then renamed Brandt’s Shore Theatre. A year later the Brandt Co. switched the theater to a live performance venue. They attempted to appeal to Brooklyn’s large Jewish population by presenting stage shows such as “Bagels & Yox.” When that failed to catch on they switched to burlesque shows before resuming showing motion pictures.

The Shore Theatre foyer.

By the early 1970’s, the Shore had turned to exploitation and eventually adult films. The theater closed permanently in March of 1973. The seats on the main level were removed and the floor was leveled to convert the space into a bingo hall. The Shore Theatre facade was declared a historical landmark by the Landmarks Preservation Commission on December 14, 2010. The inside of the theater is not landmarked, and could be demolished.

Ceiling Shore Theatre Brooklyn NY
A compass in the center of the ceiling.
View of the top of the auditorium from the balcony.
View from the side of the balcony.
A view of the proscenium arch.
All of the seats were removed when the main level was converted into a bingo hall.
Another view of the auditorium from the balcony.
More of the nautical plaster work that covers the auditorium ceiling.

77 thoughts on “Shore Theatre (Loew’s Coney Island Theatre)

  1. Lovely photos! Why is it that in America we think nothing of tearing something down, despite its age and beauty, but in Europe it is commonplace to see a Starbucks or MCDonald’s inside a 400 year old building. If this theatre is torn down it will be another great loss…

  2. This place is so beautiful – despite being broken in some parts and falling apart in others. It exudes this amazing charm. Wonderful photos and post. Thank you so much for sharing!

  3. It amazes me how these pictures and accounts both makes me feel sad and intrigued at the same time. You can smell the decadence from here, it whispers of a forgotten past that seeks to be acknowledge and to be taken care of.

    I hope someone sees this and decides to bring it back to what it was. The architecture is stunning.

  4. It is tragic to see such a lovely building falling apart. Has there been no move to preserve the inside? I feel sad that no commercial organization has seen the value in this building, and tried to instill new life into it.

  5. Congrats on FP and thank you for sharing. Such a shame to save the outside of a place but let such a beautiful interior fall to pieces.

  6. Any place that showed adult entertainment in the 1970’s would have a lot of sticky stuff on its seats. And I am not talking chewing gum either. So if anyone is contemplating a renovation it better be for evangelical crusades where the pastor gets the girl in the end.

  7. We live in such a disposable society now don’t we? It makes me sad. What a treasure gone to waste and forgotten. Take care of the past and the future is bright. ( Ellis Island )
    Your photo’s are wonderful and you’ve managed to show it’s beauty under it’s beating. Thank you for highlighting such a beautiful piece of history.

  8. What a beautiful theater. I miss the old theaters. We had a really nice one in Fort Worth, Texas. Two, actually. The Ridglea and the Opera House. One is gone, torn down, and the other has been remodeled several times. Congrats on being “freshly pressed.”

  9. You’ve done a wonderful job of reveling the sensuous curves of this theatre. How sad to learn that the exterior is deemed historic, but the interior could be gutted. Love your eye!

  10. Start a local foundation to revive the theater. It can have many uses, if not only for educational events. It does have a beautiful architecture and it should be renewed and preserved.

  11. i wish it couldn’t be just a landmark, somebody can turn it into something beautiful that attracts tourist, like musee d’orsay in paris which formerly a discarded train station. that’s right, europe excels much more about old buildings restoration. i guess the US needs to learn from europe. interesting subject. did you just get in the former theater to snap pictures or you need a permission from a security guard?

  12. I have always been fascinated by abandoned architecture, ghost towns, etc. It’s always fun to imagine what it must have looked like or been like back in the day. One eerie place I’ve always been curious about is the zone of exclusion around Chernobyl in Ukraine.

  13. The photos are awesome and haunting, thanks for bringing this beautiful place to our attention. In the 1970’s, Atlanta’s Fox Theater was saved by a push from the people of Atlanta. It would be amazing to see the same thing happen for the Shore.

  14. Reblogged this on Eliza Shane and commented:
    This is a beautiful piece of architecture. It’s sad to think of it sitting empty… it might be even more sad to envision it as a bingo hall! Oy! I agree with Loew, “People buy tickets to theatres, not movies.” I hope the place has a future!

  15. Hi, great post/information and great pictures! I love abandoned spots like this one. Did you enter this area on your own or was it some kind of official sightseeing tour? We do have places like this one in Berlin and the urban hinterland too, but it´s usually not allowed entering these spots. Only guided tours if at all…

  16. Really haunting — so happy JM turned me on to your site! My favorite shot is the red foyer, but that view down from the balcony gave me vertigo!! I am wondering if you ever saw the beautiful photo essay on Detroit called “Detroit Disassembled” that opened in 2010 in the Akron Art Museum — I think you’d like it! Great post/wonderful site … I hate losing these magnificent old buildings!!

    1. I have seen “Detroit Disassembled” The photographer Andrew Moore photographed a theater in Times Square I never got the chance to photograph. It was recently converted into a barbecue restaurant.

  17. It’s sad how a building that is less than 100 years old can be left to ruin yet buildings in Europe have stood for hundreds of years. Shame on us.

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