United Palace (Loew’s 175th Street Theatre)

This theater is not abandoned, but I had the chance to shoot it a few years ago, and I wanted to share the images with everyone.

View of the auditorium from the side of the balcony

The United Palace originally opened on February 22, 1930 as the Loew’s 175th Street Theatre. Located in the the Washington Heights neighborhood of Manhattan, the building takes up an entire city block and was designed by famed theater architect Thomas W. Lamb. (Lamb’s work can also be seen in my posts on the RKO Hamilton Theatre also in Washington Heights, and the RKO Keith’s Theatre in Flushing, Queens.) The interior decor was designed by Harold Rambusch of the Rambusch Company, who did some of the interior work on the Kings Theatre in Brooklyn, the Boyd Theatre in Philadelphia and many others across the country. The theater was estimated to cost $1.25M to build in 1928 or $18.4M when adjusted for inflation. It was the first theater in Washington Heights designed specifically for talking pictures.

David W. Dunlap of the New York Times described the theater’s architectural style as “Byzantine-Romanesque-Indo-Hindu-Sino-Moorish-Persian-Eclectic-Rococo-Deco”

The 3,000 seat United Palace was the fifth and last of the theaters that became known as the “Loew’s Wonder Theatres.”  The wonder theater concept was originally developed by the Balaban and Katz Theater Corporation of Chicago to bring large movie palaces to smaller urban neighborhoods. Loew’s acquired three of Paramount’s planned wonder theaters (the Kings and Pitkin in Brooklyn and the Valencia in Queens) in a deal with the company in 1927. Each of the Loew’s Wonder Theatres originally had identical Robert Morton “Wonder” organs built specifically for them.

View of the lobby from the lobby mezzanine.

The opening day program consisted of a showing of “Their Own Desire” starring Norma Shearer and a stage show from the Capitol Theatre on Broadway.  Over the years many stars made appearances at the theater, including Judy Garland, Roy Rogers, Dale Evans and Joan Crawford. Loew’s closed the theater in March 1969, and later that year sold it to Rev. Frederick J. Eikerenkotter II, a television evangelist, for $600,000. Rev. Ike, as he was known, turned the theater into the headquarters of his church, now called the United Palace of Spiritual Arts, often hosting his television program from the stage, and renamed the theater the United Palace.

The United Palace was the only one of the Wonder Theatres that retained its original organ. The console can be seen at the lower right side of this photo.

In 2007, the theater became a concert venue and hosted acts such as Modest Mouse, Arcade Fire, Beck and Neil Young. Xavier Eikerenkotter, Rev. Ike’s son, created a non-profit called the United Palace of Cultural Arts to turn the theater into a performing and community arts center in 2012. One year later, the United Palace held a crowdfunding campaign to purchase a 50-foot screen. The campaign was a success, and the first movie screened in the theater in over 40 years was “Casablanca” on November 17, 2013. In 2016, Lin-Manuel Miranda donated $100,000 for a new state-of-the-art digital projector that launched the campaign “Reawaken Wonder at a Timeless Movie Palace,” to raise funds for cinema-quality audio. The United Palace has also been used as a filming location for television and motion pictures in recent years. Upcoming events and more information can be found on the theater’s website at: UnitedPalace.org

The organ was removed from the building by the New York Theatre Organ Society to undergo repairs in 2017.

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Loew’s Kings Theatre Part One – Building and Opening

I’ve decided to expand my post on the Kings Theatre into four parts using some excerpts from my book, Kings Theatre; The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre. Find out more about the book here.

Blueprints for the auditorium of the Kings.

Originally a carport for the Brooklyn Railroad Company, 1027 Flatbush Avenue in Brooklyn, where the Kings was built, was actually almost the home of another theater ten years earlier. William Fox of the Fox Film Corporation purchased the property on November 1, 1919, and intended to build the biggest theater in Brooklyn on the site. Fox hired famed theater architect Thomas W. Lamb to design a 3500 seat theater on the property, but it never happened. Fox liked to buy land in areas he thought could be or needed a theater, often never building anything and just selling the land years later.

Workers constructing the foundation of the theater.

In 1927, Famous Players (Paramount) entered into an agreement with the Allied Owners Corporation, a subsidiary of New York Investors, Inc., to finance the construction of the theater. According to the agreement, the Allied Owners Corp. would hold the deed to the Flatbush Ave. property along with three others in New York and one in Birmingham, Alabama and finance the construction of the theaters. Upon completion, the theaters would be leased to the Paramount-Famous Players- Lasky Corporation to repay the bond. In October 1927, Allied Owners sold an issue of $9,500,000 real estate bonds and used the profits to finance the building of the five theaters. These theaters were the Paramount, Kings, and Pitkin in Brooklyn, the Valencia in Jamaica, NY, and the Alabama Theatre in Birmingham.

View from the main level of the auditorium of the Loew’s Valencia in Queens, NY.

When the Loew’s Corporation found out about the theaters, Nicholas Schenck contacted Paramount to offer a new deal. In exchange for showing Paramount Films in over 40 of Loew’s theaters, Paramount would sublease three of the four New York theaters over to Loew’s, keeping the one located in downtown Brooklyn.When the agreement was finalized, the Pitkin, the Valencia, and the Kings opened as Loew’s theaters. The theaters would be paid for in 181 monthly payments: $20,983 a month for The Kings, $18,873 for The Pitkin, and, $18,228 a month for The Valencia.

Blueprint for the auditorium ceiling.

Paramount hired the architectural design firm of Rapp & Rapp to design the Kings. They were also responsible for designing the Paramount Theatre in Manhattan, the Paramount Theatre in Brooklyn and the Uptown Theatre in Chicago. C.W Rapp passed away in 1926, and most likely had nothing to do with the designing of the Kings. Edwin “Ted” Bullock, one of George and C.W’s nephews, ran the New York office of Rapp & Rapp, located in the Paramount Theatre Building in Times Square, during the 1920s. 

The steel framework of the Kings Theatre.

Work on the Kings began in the spring of 1928. The railroad buildings were demolished first, to make way for the building’s foundation. Once the foundation was poured, the steel frame was erected, followed by the roof. This permitted construction at the top of the building and the bottom simultaneously, which allowed for faster building. The Kings cost 1,300,000 to build in 1928 which when adjusted for inflation comes to $17,767,198.83.

Anne Dornin’s Theatre Decorator’s Color Chart

The interior of the Kings was decorated by the Rambusch Company with the assistance of Anne H. Dornin, who was in charge of theater decor for Loew’s Incorporated. Dornin, an architect herself, started work with the firm of Thomas W. Lamb shortly after graduating from Columbia University, and became associated with the Loew’s Corporation after decorating the interior of some of the theaters Lamb designed for Loew’s. She came up with something she called “the Theatre Decorators’ Color Chart” which had certain criteria she used to determine what colors would be used inside each theater she decorated. The main colors she picked for the Kings were Red and Bright Gold, which she felt were perfect for large theaters in metropolitan areas.

View from the balcony shortly before opening.

According to E.A. Schiller, a VP of Loew’s Inc, the original structural plan was changed due to vaudeville and silent films declining in popularity, and motion pictures becoming more and more prominent. The entire design was revised to further the acoustical properties of the theater. Engineers at Loew’s came up with a coating that when applied to the ceilings and walls of the theater would create a texture would help to give a more uniform sound vibration across the entire auditorium. Even the elaborate ornamentation and heavy velvet drapes were designed to distribute sound throughout the auditorium.

Another change that was made to further the audibility of sound coming from the screen was the reduction of the size of the balcony. The original plans called for the Kings to have a much larger balcony, but it was discovered that a shorter and wider mezzanine would improve sound and vision. The auditorium’s footprint was widened to account for more seats being placed on the main level. 2,793 of the 3,692 seats were located on the main level with 899 in the shallow balcony. The wider auditorium also helped the sound from the speakers behind the screen to reach the entire audience.

The exterior of the theater circa March 30, 1930.

Kings wasn’t always the name of the theater. It was first called the Tilden, named for the nearby cross street. Paramount had intended to call it the Tilden Theatre, but when Loew’s took over they considered several different names including Loew’s Tilden and Loew’s Regent. Regent made it as far as being included in some of the blueprints and contractors’ agreements, but in the end the theater was named “Kings” for the county where it was located. This final name change came around six months before the theater opened, in time to include it on the marquee and vertical sign.

The opening day program from September 7, 1929.

On July 26, 1929, E. A. Schiller, vice-president of Loew’s, announced that the grand opening celebration of the Kings would take place on August 24, 1929. However there were two delays before the theater finally opened on September 7, 1929. The doors were opened to the public at 11 AM as part of a full day grand opening celebration. However, the official ceremony did not kick off until 9 PM that evening when James J. Bryne, the Brooklyn Borough President, took the stage. Bryne spoke about how grateful the residents of Brooklyn were to have a magnificent theater like the Kings opening in their borough.

Rivoli Restaurant was one of the many Flatbush establishments to take out an advertisement in the Brooklyn Daily Eagle welcoming the Loew’s Kings Theatre to the neighborhood.

A number of movie stars made special “appearances” at the opening via pre-recorded messages. Marion Davies, John Gilbert, Conrad Nagel, William Haines, and Buster Keaton each appeared on screen congratulating Loew’s on the opening of its new theater. The opening presentation was a Broadway-style stage show called Frills and Fancies and was directed by Arthur Knorr. It began with a rendition of The Star-Spangled Banner by Beal Hober, which was followed by an overture performed by the house orchestra, The Kings Grand Orchestra. Wesley Eddy, the evening’s Master of Ceremonies, took the stage next and sang If I Had You, and It All Depends on You. Jack North, a banjo-playing comedian, took the stage and sang a few songs. Christy and Nelson, a comedy acrobatic team, had the audience laughing with their routine. William “Singing Bill” Zuckerman, the Kings organist, played the Wonder Morton Organ, and a talking newsreel was shown. Next, Teddy Joyce, master of ceremonies at the Loew’s Penn Theatre in Pittsburgh, PA came out to introduce the star of the evening, Dolores Del Rio. Del Rio said a few words to mark the occasion and to introduce her film “Evangeline” which was the night’s feature presentation. Eddy retook the stage to sing the theme song for Evangeline. Nina Oginska, an internationally famous ballerina, and the Chester Hale Girls joined him on stage during the theme song. According to an advertisement in the Brooklyn Daily Eagle, 10,000 people attended the opening celebration.

Part Two will be available in two weeks. Material from for this post was taken from the first three chapters of my book, Kings Theatre; The Rise, Fall and Rebirth of Brooklyn’s Wonder Theater.  If you’d like to buy a copy they are available on Amazon, and my website.

Historic photographs and blueprints are from the archival collections of the Theatre Historical Society of America

Summer Print Sale 2017

Capitol Theatre – New London, CT

It’s time for another summer print sale! All prints will be $20 – $50 off from now until August 10. Check out the current prints being offered at http://www.mlambrosphotography.com/store/

The available sizes and sale prices are:

8″x12″ – $30.00

12″x18″ – $75.00

16″x24″ – $125.00

Images are printed on Kodak Professional Endura Supra paper.

If there’s an image you’d like a print of, but do not see it on the prints page e-mail me at matt@mlambrosphotography.com. Payment is accepted via Paypal,  or credit card. Prints are shipped via USPS or FedEx.

 

Theater Updates v2

There have been changes to some of the theaters I’ve photographed over the years, so it’s time for another update.

Fox Theatre Fullerton, CA.

The auditorium ceiling at the Fox Theatre in Fullerton, CA has been restored since I first visited it in 2014. New LED ceiling lights were installed at the same time.

Lobby, Paramount Theatre – Marshall, Texas

The lobby of the Paramount Theatre in Marshall, Texas has been converted into a performance venue by the owners of Musicians Unlimited. Musicians Unlimited operates out of one of the Paramount’s former retail spaces. They also restored the theater’s marquee, and held a relighting ceremony in 2016.

The paramount theater balcony
View from the balcony of the Paramount Theatre in Long Branch, NJ.

The Paramount (Broadway) Theatre in Long Branch, NJ was demolished in late Spring 2017.

Loew’s 46th Street Theatre – Brooklyn, NY

The interior of the Loew’s 46th Street Theatre was gutted in late 2015/early 2016, and the site is slated to become condominiums.

Loew’s Majestic Theatre – Bridgeport, Connecticut
Loew’s Palace Theatre – Bridgeport, Connecticut

The former Loew’s Theatre Complex (Loew’s Poli Theatre, Loew’s Majestic Theatre and the Savoy Hotel) are slated to be redeveloped over the next few years. First, the Majestic will be renovated and reopened as a performing arts center. Then, the Savoy Hotel will reopen as a 100 room hotel. Last, the Loew’s Poli (Palace) Theatre will become a banquet ballroom, gym, and a “family friendly indoor park.” Construction is slated to begin in 2018.

RKO Keith’s Theatre – Queens, NY

Work began at the RKO Keith’s Theatre in Queens, NY in late June 2017, 31 years after it closed. However, a stop work order went into effect the same day delaying the start of construction once again. The auditorium is slated to be demolished in the fall of 2017. Portions of the lobby, as well as the original ticket booth are slated to be incorporated into the condo building that will be constructed where the auditorium once stood.

Before and After, Embassy Theatre – Port Chester, NY

The Embassy Theatre in Port Chester, NY was gutted in the spring of 2017. No plans for the future of the space have been made public. Gutted photo courtesy of Gaby Gusmano.

Kings Theatre Book Update

Book Cover 5

What was the original name of the Kings Theatre in Brooklyn? Is there a reason it was painted in red and gold? What famous architect almost designed the Kings? These questions and more are answered in my new book, “Kings Theatre: The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre“, which is available now!

It was published by the Theatre Historical Society of America, and contains never before seen historic and modern photographs of the Kings, as well as a complete history of the theater. The book can be ordered on Amazon and signed copies are available via my site.

Snapshot: Hollywood Theatre

Post 4 in the Snapshot Series  – Occasionally in my travels I come across a theater that I can’t find a lot of information on, or that I only have a chance to photograph for an hour or two. They’re still beautiful and fascinating, so they definitely have a place on After the Final Curtain.

 

View of the auditorium from the divided balcony.
View of the auditorium from the divided balcony.

Originally billed as the “Pride of the East Side,” the Hollywood Theatre, located in the East Village neighborhood of Manhattan, opened on March, 11 1926. It was operated by the Mayer and Schneider (M&S) Circuit, and designed by architect Harrison G. Wiseman, who is also known for the nearby Village East Cinemas. According to an account in the Motion Picture News, the crowd on opening night was so large that the police had to cordon the entrance prevent them from storming the theater. The opening was attended by a number of that era’s stars of stage and screen including; George Walsh, Wally Van, Julia Faye, and Edna Purviance.

The balcony level was used as storage after the orchestra level was converted to retail space.
The balcony level was used as storage after the orchestra level was converted to retail space.

The 1,303 seat theater was later managed by RKO and Loew’s Inc. before closing in 1959. After the theater closed, the orchestra level of the auditorium and the lobby were converted into separate retail spaces. The former orchestra level became a series of grocery stores, beginning with a Pioneer Supermarket in 1960. In early 2012, it was announced that the East Farms Supermarket, the latest tenant to occupy the space, would close and the building would be demolished to make way for an eight-story condo building with retail space on the main floor. Demolition began in 2014, and the new building is scheduled to open in the winter of 2016.

A Kimball organ was installed in the theater when it opened, and was removed after it closed.
A Kimball organ was installed in the theater when it opened in 1926, and was removed after it closed.

Hollywood_Theatre_04

After the Final Curtain Anniversary

View from the balcony of the Loew's Kings Theatre.
View from the balcony of the Loew’s Kings Theatre.

Hey Everyone! There are a couple big events coming up – the 5 year anniversary of After the Final Curtain, the release of the Kings Theatre book, the AFtC Facebook page reaching 10,000 (!) followers, and one other announcement I’m going to keep secret the moment. To celebrate, I’m going to give away a signed copy of my upcoming book, Kings Theatre; the Rise, Fall, and Rebirth of Brooklyn’s Wonder Theatre when it’s released to one person who shares or likes a post on the AFtC Facebook page from now until the page reaches 10,000 followers.

Thank you for all your support over the years and good luck everyone!

For more on the book visit: https://afterthefinalcurtain.net/book/

Return

Prospect Theatre, Brooklyn, NY
Prospect Theatre, Brooklyn, NY

 

Is this thing on? I’m happy to announce that the hiatus is over! I’ve reached a point with the book (more on that soon, I promise) where I can start making regular updates to the site once again. The first post goes live tomorrow and will be familiar to those of you who follow AtFC on Facebook – The Prospect Theatre in Brooklyn, NY.