Loew’s Boulevard Theatre – Bronx, NY

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Balcony, Loew's Boulevard Theatre - Bronx, NY

View of the remains of the balcony.

On November 1, 1913, the Loew’s Boulevard Theatre opened in the Bronx, NY. Marcus Loew, founder of Loew’s Incorporated, was one of the 2,800 people who attended the opening night celebrations. Loew announced ‌the theater would feature “small time” vaudeville and motion pictures. Thomas W. Lamb, famed theater architect, redesigned the interior of the Boulevard in 1917. During the remodel, a three-manual Möller organ was installed to accompany the films and live performances. Loew’s Inc. remodeled it again in 1932, but this time to better equip it for talking motion pictures. 

Organ Chamber, Boulevard Theatre - Bronx, NY

Most of the organ chambers were destroyed when the balcony was separated from the orchestra level.

The Boulevard was one of 24 nearby theaters to start a program of one night vaudeville in June 1949. Vaudeville continued into late 1950, but by then the Boulevard was one of only ten other theaters in the program. They discontinued it soon after. Loew’s closed the Boulevard in the late 1960s, and it soon reopened as an independent theater dropping the “Loew’s” from its name. It continued showing motion pictures, but hosted live events from time to time, including a Circus in September 1972. The Boulevard changed formats and became a Spanish language theater in the late 1970s before closing for good in the mid-1980s. 

Five Brothers Furniture took over the building soon after it closed and gutted the lower level, turning it into their showroom. Five Brothers remained in the building until the late 2000s, when it was replaced by Planet Fitness, a fitness club franchise. Planet Fitness cleaned up the facade of the building, but did not touch the balcony, which is the only part of the original theater that remains to this day.

 

You can hear the sounds of workout machines and fitness classes while you’re in the balcony.

United Palace (Loew’s 175th Street Theatre)

This theater is not abandoned, but I had the chance to shoot it a few years ago, and I wanted to share the images with everyone.

View of the auditorium from the side of the balcony

The United Palace originally opened on February 22, 1930 as the Loew’s 175th Street Theatre. Located in the the Washington Heights neighborhood of Manhattan, the building takes up an entire city block and was designed by famed theater architect Thomas W. Lamb. (Lamb’s work can also be seen in my posts on the RKO Hamilton Theatre also in Washington Heights, and the RKO Keith’s Theatre in Flushing, Queens.) The interior decor was designed by Harold Rambusch of the Rambusch Company, who did some of the interior work on the Kings Theatre in Brooklyn, the Boyd Theatre in Philadelphia and many others across the country. The theater was estimated to cost $1.25M to build in 1928 or $18.4M when adjusted for inflation. It was the first theater in Washington Heights designed specifically for talking pictures.

David W. Dunlap of the New York Times described the theater’s architectural style as “Byzantine-Romanesque-Indo-Hindu-Sino-Moorish-Persian-Eclectic-Rococo-Deco”

The 3,000 seat United Palace was the fifth and last of the theaters that became known as the “Loew’s Wonder Theatres.”  The wonder theater concept was originally developed by the Balaban and Katz Theater Corporation of Chicago to bring large movie palaces to smaller urban neighborhoods. Loew’s acquired three of Paramount’s planned wonder theaters (the Kings and Pitkin in Brooklyn and the Valencia in Queens) in a deal with the company in 1927. Each of the Loew’s Wonder Theatres originally had identical Robert Morton “Wonder” organs built specifically for them.

View of the lobby from the lobby mezzanine.

The opening day program consisted of a showing of “Their Own Desire” starring Norma Shearer and a stage show from the Capitol Theatre on Broadway.  Over the years many stars made appearances at the theater, including Judy Garland, Roy Rogers, Dale Evans and Joan Crawford. Loew’s closed the theater in March 1969, and later that year sold it to Rev. Frederick J. Eikerenkotter II, a television evangelist, for $600,000. Rev. Ike, as he was known, turned the theater into the headquarters of his church, now called the United Palace of Spiritual Arts, often hosting his television program from the stage, and renamed the theater the United Palace.

The United Palace was the only one of the Wonder Theatres that retained its original organ. The console can be seen at the lower right side of this photo.

In 2007, the theater became a concert venue and hosted acts such as Modest Mouse, Arcade Fire, Beck and Neil Young. Xavier Eikerenkotter, Rev. Ike’s son, created a non-profit called the United Palace of Cultural Arts to turn the theater into a performing and community arts center in 2012. One year later, the United Palace held a crowdfunding campaign to purchase a 50-foot screen. The campaign was a success, and the first movie screened in the theater in over 40 years was “Casablanca” on November 17, 2013. In 2016, Lin-Manuel Miranda donated $100,000 for a new state-of-the-art digital projector that launched the campaign “Reawaken Wonder at a Timeless Movie Palace,” to raise funds for cinema-quality audio. The United Palace has also been used as a filming location for television and motion pictures in recent years. Upcoming events and more information can be found on the theater’s website at: UnitedPalace.org

The organ was removed from the building by the New York Theatre Organ Society to undergo repairs in 2017.

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Loew’s Canal Theatre

The Canal is one of the 22 theaters in my new book “After the Final Curtain: The Fall of the American Movie Theater.” Find out more here.

View of the auditorium from the balcony.

View of the auditorium from the balcony.

B&W Image from the Loew’s Collection, American Theatre Architecture Archive, Theatre Historical Society of America.

B&W Image from the Loew’s Collection, American Theatre Architecture Archive, Theatre Historical Society of America.

The Loew’s Canal Theatre opened in September of 1927 in New York, New York. The Loew’s Corporation contracted with Thomas W. Lamb, one of the foremost theater architects of the 20th century, to design a theater on Canal Street in Manhattan. The 2,314 seat theater was the second largest motion picture theater in the city when it opened. Even though it was a larger theater, it mostly showed “B” movies and serials. Loew’s sold the theater to the Greater M&S Circuit a little over a year after it opened, and bought it back when they went bankrupt in 1929.

Ceiling of the auditorium.

Ceiling of the auditorium.

Auditorium ceiling blueprint

Auditorium ceiling blueprint

On the morning of September 10, 1932, an explosion rocked the front of the Loew’s Canal, throwing the ticket booth into the street and shattering windows on a number of neighboring buildings. No one was injured in the blast, but Edward Brown, the theater’s night watchman, was thrown down a flight of stairs by it. A similar explosion destroyed the entrance of the Loew’s 46th Street Theatre an hour earlier. Both bombings were thought to be connected to the Motion Picture Operators’ Union Local 306, who were on strike at the time and protesting in front of both theaters, but nothing was ever proven.

A close up of the auditorium's chandelier.

A close up of the auditorium’s chandelier.

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According to an article in the New York Post, Comedian Jerry Stiller grew up going to the theater. Stiller says, “we used to go on Saturday morning at the Loew’s Canal. At nine in the morning, they’d show things like the “Fitzpatrick Traveltalk,” cartoons and serials like “Flash Gordon.” By the time you got to 10:30, they’d get to the double-header, two pictures in a row. What happened was, your mother or father would drop you off at nine, and they didn’t have to pick you up until three. That’s where we got our education.

The lobby has been empty since the store that was occupying it closed in the late 2000s.

The lobby was decorated with ornate terracotta ornamentation.

 

Ceiling of the lobby.

Ceiling of the vestibule.

Blueprints of the vestibule and lobby areas.

Blueprints of the vestibule and lobby areas.

Eddie Cantor, who also grew up in the Lower East Side, had the world premiere of his film, “Forty Little Mothers” at the Loew’s Canal in April of 1940. The theater closed in the late 1950s, and by the early 1960s the lobby was converted to retail space, while the auditorium was used as a warehouse. The last occupant of the lobby space was an appliance store and repair shop that closed in the late 2000s.

Parts of the mezzanine were blocked off and used for storage while the lobby was occupied by a retail store.

Parts of the mezzanine were blocked off and used for storage while the lobby was occupied by a retail store.

There are ornate water fountains on both sides of the mezzanine balcony entrances.

There are ornate water fountains on both sides of the mezzanine balcony entrances.

The terracotta façade of the theater was designated a New York City Landmark by the Landmarks Preservation Committee in 2010. Later that year, the Committee to Revitalize and Enrich the Arts and Tomorrow’s Economy (CREATE) teamed up with the building’s owners to conduct a feasibility study to convert the space into a performing arts center. They received a $150,000 grant from the Lower Manhattan Development Corp., but ultimately the project never came to fruition. The building’s owners planned on converting the space into an 11-story condo complex, but the plan was rejected by the NYC Department of Buildings. Currently, the former auditorium is still used as a warehouse, while the lobby space is empty.

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Lamb designed the interior of the theater in the Spanish Baroque style of architecture.

The fire escapes were closed off when the auditorium was converted into a warehouse.

The fire escapes were closed off when the auditorium was converted into a warehouse.

The theater was only mentioned in the news for minor incidents, such as fires or movie premieres.

The theater was only mentioned in the news for minor incidents, such as fires or movie premieres.

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Lions were included in the design of many Loew's theaters.

Lions were included in the design of many Loew’s theaters.

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A close up of the theater’s proscenium arch.

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Another view of the auditorium ceiling.

Another view of the auditorium ceiling.

A look back at the projection booth.

A look back at the projection booth.

The chandeliers still hang in the theater's inner lobby.

The chandeliers still hang in the theater’s inner lobby.

A close up of one of the chandeliers.

A close up of one of the chandeliers.

Ornate plaster-work on the wall of the inner lobby.

Ornate plaster-work on the wall of the inner lobby.

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The contracting firm M. Shapiro & Son began construction on the theater in the fall of 1926.

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© Matthew Lambros and After the Final Curtain, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Matthew Lambros and After the Final Curtain with appropriate and specific direction to the original content.

 

Loew’s State Theatre (State Palace Theatre)

The State is one of the 22 theaters in my new book “After the Final Curtain: The Fall of the American Movie Theater.” Find out more here.

View of the auditorium from the top balcony.

View of the auditorium from the top balcony.

The Loew’s State Theatre opened on April 3, 1926 in New Orleans, Louisiana. It was built by renowned theater architect Thomas W. Lamb for the Loew’s Theatre Corporation. The 3,335 seat theater cost $1.5 million ($20 million adjusted to current value) to build. At the time of the opening, the “New Orleans Item” proclaimed the State, “the greatest playhouse south of Philadelphia and west of Chicago.”

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Loew’s Majestic Theatre

View of the Majestic Theatre from the front of the balcony.

The Loew’s Majestic Theatre opened on November 4, 1922 in Bridgeport, Connecticut. It was designed by architect Thomas W. Lamb (who also designed the other theater in the complex, the Loew’s Palace Theatre, and many other theaters at the time) for theater mogul Sylvester Z. Poli, who also owned the nearby Palace Theatre in Waterbury, Connecticut.

Loew’s Poli Theatre

The Poli is one of the 22 theaters in my new book “After the Final Curtain: The Fall of the American Movie Theater.” Find out more here.

View of the Loew’s Palace Theatre from the balcony.

The Loew’s Poli Theatre opened as Poli’s Palace Theatre on September 4, 1922 in Bridgeport, Connecticut. It was designed by architect Thomas W. Lamb (whose work can be seen in my posts on the Newark Paramount Theatre and the RKO Keith’s Theatre) for theater mogul Sylvester Z. Poli, who also owned the nearby Palace Theatre in Waterbury, Connecticut. The 3,642 seat Loew’s Poli Theatre was the biggest movie theater in Connecticut, and remains the largest of Bridgeport’s theaters. Its sister theater which is located next to the Palace in the same building, the Majestic, opened two months later. The walls of the Palace are covered with frescoes of formal Italian gardens painted by Hans Lehman.
View of the stage from the main level of the auditorium.

View of the stage from the main level of the auditorium.