Paramount Theatre Springfield, MA

The Paramount opened exactly one month before “Black Tuesday,” the day that the stock market crashed.

Originally billed in opening advertisements as “Springfield’s newest playground of pleasure,” the Paramount Theatre in Springfield, Massachusetts opened on September 29, 1929. In 1926, the Famous Players-Lasky Corporation, later known as Paramount Pictures Corp, signed a 14-year contract at $100,000 per year for the space at the former Massasoit Hotel and hired architect Ernest Carlson to design the theater. Carlson designed the Paramount for talking motion pictures, which were quickly replacing silent films. The 3,200-seat theater took three years to build, and cost $1,118,000 ($16 million when adjusted for inflation). A Wurlitzer 3/11 Opus 2011, Style 230 theater organ was installed prior to opening.

The lobby of the Paramount.

The opening week program at the Paramount consisted of the 1812 Overture performed by the New York Symphony Orchestra, Joe Alexander playing the Wurlitzer organ, a Paramount newsreel, and “Dance of Life,” a talking film starring Nancy Carroll and Hal Skelly. Like many other theaters of the time, entertainers often made appearances at the Paramount. At first it was as part of a vaudeville act, and later on to promote their films. Some of the stars that appeared at the theater included Ethel Barrymore, Jack Benny, Eric Von Stroheim, and Lillian Gish. The theater was operated by Western Massachusetts Theatres, Inc. (WMT), which was a division of Paramount Pictures. WMT also operated the nearby Victory Theatre in Holyoke, Massachusetts. The Paramount Theatre was WMT’s flagship theater until 1952 when the movie studios were forced to give up ownership of theaters by the verdict of the United States vs. Paramount Pictures Supreme Court case.

View of the auditorium from the stage.

Movies were the main attraction at the Paramount until 1966, when musical performances and other live entertainment began to be regularly shown at the theater. In 1969, the Paramount closed for the first time. It reopened In 1975 and was renamed the Julia Sanderson Theater, after a Broadway actress from Springfield. Live shows continued at the theater until 1979, when it became a revival movie house, and its name was changed back to the Paramount.  A new screen, and a speaker system taken from the recently closed Victory Theatre, were installed. It closed for a second time in 1986, but was used occasionally until 1999.

The Massasoit Hotel closed in 1926 – a portion of it was converted into offices, and the remainder became the theater.

It was purchased by Paramount Realty Investment LLC/Creative Theater Concepts, who spent $1.3 million turning the theater into a nightclub/live performance space. It reopened as the Hippodrome Theatre in December 2000. The Hippodrome was a popular nighttime downtown destination for most of the 2000s. In 2011, it was purchased by the New England Farm Workers Council (NEFWC) for $1.7 million. They operated the theater sporadically until closing for good after a shooting in April 2015.  NEFWC intend to remove the nightclub alterations and reopen the theater as a live performance space, as well as restore the Massasoit Hotel into an 81-room boutique hotel. The estimated costs for the restoration are between $32 and $41 million.

When it opened the Paramount had an air cooling system designed by Raymond S. Graham, which was the first of its kind in Springfield.
The theater was added to the National Register of Historic Places in 1979.
“Gone with the Wind” was the first film shown at the revival house.
A close up of the mural above the proscenium arch.
View of the auditorium from the side of the balcony.
The Wurlitzer organ was restored during the 1999 renovation.

I’ll be hosting a photography workshop at the Paramount on November 4, 2017. For more details visit: http://www.mlambrosphotography.com/workshops/paramount-theatre-workshop

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Fall Photo Workshops

I’ve added two more photo workshops to the fall season.  The Grand Theatre in Steubenville, Ohio and the Paramount Theatre in Springfield, MA. Both theaters are full of amazing details to photograph, and I’ll be on hand to help you out with any questions you might have.  All levels of photographer, from beginner to expert, are welcome.

Balcony, Grand Theatre Steubenville, Ohio

Grand Theatre Workshop

Location: Steubenville, Ohio

Date/Time:
October 15, 2017 (Session 1) 9:00 AM – 12:00 PM and (Session 2) 1:00 PM – 4:00 PM

Cost: $50.00

Tickets: http://www.mlambrosphotography.com/workshops/grand-theatre-steubenville-ohio-workshop

Paramount Theatre – Springfield, MA.

Paramount Theatre 

Location:  Springfield, MA

Date/Time: November 4, 2017 (Session 1) 9:00 AM – 12:30 PM, (Session 2) 1:00 PM – 4:30 PM

Cost: $100.00

Tickets: http://www.mlambrosphotography.com/workshops/paramount-theatre-workshop

Past workshops I co-hosted raised thousands to help the theaters with maintenance, and other expenses. However, these are solo workshops, which means that more money will be going to the owners to help the theaters. While the money from these workshops will never be enough to save a theater, but every little bit helps.

If you have any questions feel free to e-mail me at: Matt@mlambrosphotography.com

Westlake Theatre – Los Angeles, CA

View from the balcony.

The Westlake Theatre in Los Angeles, CA opened on September 22, 1926. It was designed by architect Richard M. Bates, Jr., who designed the theater’s facade in a Spanish Baroque style known as Churrigueresque, and the interior in a mix of Renaissance and Adamesque. The 1,949 seat theater was built for the West Coast Langley Theatres for $750,000 ($10.2 million when adjusted for inflation). Anthony Heinsbergen, a nationally acclaimed muralist, painted the murals in the auditorium and lobby. A 2 manual, 10 rank Wurlitzer organ was installed prior to the opening, and the internal decorations were done by Robert Power Studios.

In 1935, portions of the theater, including the ticket booth, interior foyer and the marquee were updated by famed theater architect S. Charles Lee during a two week closure.

Billed as a “Hollywood Gala event,” the opening day consisted of “Other Women’s Husbands,” a silent film starring Monte Blue and Marie Prevost, as well as a performance by Charlie Nelson and his band. Soon after the theater opened, movie studios began using the Westlake to preview upcoming films. Some of the films previewed at the the Westlake include; “The Best Girl,” starring Mary Pickford, “The Jazz Singer,” starring Al Jolson, “The Wind,” starring Lillian Gish, and “A Texas Steer,” starring Will Rogers. The showing of “A Texas Steer” broke West Coast Theatre records for attendance at a film preview.

As part of the updates, Heinsbergen painted a new mural on the ceiling of the lobby.

Odd things happened at the Westlake over the years. On April 9, 1928, F.D. McMahan, the assistant manager at the time, walked in on a burglar trying to open the theater’s safe. The burglar ordered McMahan and another employee to open the safe, but both refused and the burglar fled after tying them up. Reverend Jim Jones, founder of the People’s Temple and leader of the Jonestown Massacre, was caught masturbating by an undercover police officer in the theater on December 13, 1973. He was arrested and booked for lewd conduct. Members of the People’s Temple (including a deputy D.A.) began to pressure the LAPD to dismiss the charge. They were eventually dropped after Alex Finkle, Jones’ doctor, claimed he had a prostate issue that caused him to have to shake his penis while urinating. Judge Clarence A. Stromwall ordered the records of the case sealed and destroyed.

View of the auditorium ceiling.

The Westlake Theatre changed hands a few times throughout the years. First, it was purchased by Favorite Films of California, who also operated the Lake Theatre, from Fox West Coast Theatres. Favorite Films later sold the building to Metropolitan Theatres who turned it into a Spanish language house. In 1991, Metropolitan sold the theater to Mayer Separzdeh, who closed the theater on June 26, 1991, removed the seats, flattened the main level, and turned it into a swap meet. The City of Los Angeles responded to the changes by declaring the theater a Cultural Historic Monument in September of 1991.

One of the movie studio film previews caused a divorce. Harry Langdon was caught with another woman by his wife at a preview of one of his films, and his wife used that against him in divorce proceedings.

In 2008, the building was purchased by the Community Redevelopment Agency (CRA) for $5.7 million. The CRA was created by the government of California with the intent of revitalizing derelict buildings, and there were a few proposals for reuse during this time. However, due to a decision by the CRA was disbanded in 2012. The City of Los Angeles assumed ownership of the building and issued a Request for Proposals in 2016. Unfortunately, even after extending the deadline, there was no interest. The building is currently for sale.

The theater was listed on the National Register of Historic Places in 2009.
The Wurlitzer organ was removed from the theater and installed in a private home. It was later moved to a church, and was eventually used for parts when the church replaced it.
Throughout the years, the Westlake was used as a temporary home for different church congregations, including All Souls Church, who broadcasted live sermons from the theater.
View of the auditorium from the side of the balcony.

For more on the Westlake and many other Los Angeles Theatres be sure to visit: https://losangelestheatres.blogspot.com/

Photo Workshops 2017

Everett Square Theatre – Boston, MA.

I’ll be hosting a photography workshop at the Everett Square Theatre in Boston, MA on September 30, 2017. This will be a little different from the past workshops because the theater is a bit smaller than some I’ve held workshops in. Because of that I’m limiting the amount of people per session to six. Each session will be 2.5 hours long.

The first session will be from 9:00 AM – 11:30 AM and the second session will be from 12:00 PM – 2:30 PM. Each session will cost $35 to attend, and a portion of that goes directly to the owner to help maintain the building. You can both attend both sessions if you’d like more time in the theater. I look forward to seeing some of you (and the pictures you’ll take) at the theater!

To sign up for the workshop visit: http://www.mlambrosphotography.com/workshops/

If you have any questions feel free to e-mail me at: Matt@mlambrosphotography.com

Summer Print Sale 2017

Capitol Theatre – New London, CT

It’s time for another summer print sale! All prints will be $20 – $50 off from now until August 10. Check out the current prints being offered at http://www.mlambrosphotography.com/store/

The available sizes and sale prices are:

8″x12″ – $30.00

12″x18″ – $75.00

16″x24″ – $125.00

Images are printed on Kodak Professional Endura Supra paper.

If there’s an image you’d like a print of, but do not see it on the prints page e-mail me at matt@mlambrosphotography.com. Payment is accepted via Paypal,  or credit card. Prints are shipped via USPS or FedEx.

 

Theater Updates v2

There have been changes to some of the theaters I’ve photographed over the years, so it’s time for another update.

Fox Theatre Fullerton, CA.

The auditorium ceiling at the Fox Theatre in Fullerton, CA has been restored since I first visited it in 2014. New LED ceiling lights were installed at the same time.

Lobby, Paramount Theatre – Marshall, Texas

The lobby of the Paramount Theatre in Marshall, Texas has been converted into a performance venue by the owners of Musicians Unlimited. Musicians Unlimited operates out of one of the Paramount’s former retail spaces. They also restored the theater’s marquee, and held a relighting ceremony in 2016.

The paramount theater balcony
View from the balcony of the Paramount Theatre in Long Branch, NJ.

The Paramount (Broadway) Theatre in Long Branch, NJ was demolished in late Spring 2017.

Loew’s 46th Street Theatre – Brooklyn, NY

The interior of the Loew’s 46th Street Theatre was gutted in late 2015/early 2016, and the site is slated to become condominiums.

Loew’s Majestic Theatre – Bridgeport, Connecticut
Loew’s Palace Theatre – Bridgeport, Connecticut

The former Loew’s Theatre Complex (Loew’s Poli Theatre, Loew’s Majestic Theatre and the Savoy Hotel) are slated to be redeveloped over the next few years. First, the Majestic will be renovated and reopened as a performing arts center. Then, the Savoy Hotel will reopen as a 100 room hotel. Last, the Loew’s Poli (Palace) Theatre will become a banquet ballroom, gym, and a “family friendly indoor park.” Construction is slated to begin in 2018.

RKO Keith’s Theatre – Queens, NY

Work began at the RKO Keith’s Theatre in Queens, NY in late June 2017, 31 years after it closed. However, a stop work order went into effect the same day delaying the start of construction once again. The auditorium is slated to be demolished in the fall of 2017. Portions of the lobby, as well as the original ticket booth are slated to be incorporated into the condo building that will be constructed where the auditorium once stood.

Before and After, Embassy Theatre – Port Chester, NY

The Embassy Theatre in Port Chester, NY was gutted in the spring of 2017. No plans for the future of the space have been made public. Gutted photo courtesy of Gaby Gusmano.

Warner (Pacific) Theatre – Hollywood, CA

View from the back of the auditorium.

In late 1925, Sam Warner, of Warner Brothers Pictures, convinced his brothers to spend $1.25 million ($17.1 million when adjusted for inflation) to design and build a theater to showcase their new film sound synchronization technology, Vitaphone. Vitaphone, in which the sound track of a film was printed on phonograph records that would play on a turntable attached to and in time with the projector, was the result of a partnership between Warner Brothers and Western Electric’s Bell Laboratories.

The Warner Theatre had a 4 manual, 28 rank Marr & Colton organ. The organ was originally installed in the Warners’ (Piccadilly) Theatre in New York.

Hollywood was chosen as the location for the theater, and Warner hired San Francisco-based architect G. Albert Lansburgh to design and oversee the construction of  the theater. The theater was intended to be ready in time for the premiere of “The Jazz Singer,” since the film had several scenes that used the Vitaphone process. However, Warner Bros realized in late 1927 that the theater would not be ready in time for the premiere, and it was moved to the Warners’ (Piccadilly) Theatre in New York City.

Lansburgh also designed the Wiltern Theatre in Los Angeles.

The Hollywood Pacific Theatre opened on April 26, 1928 as the Warner Brothers Theatre. It was designed in the atmospheric style with colonnades in the Italianate Beaux Arts style surrounding the orchestra level walls. However, unlike most atmospheric theaters, the Warner did not have twinkling lights in the ceiling. The 2,700 seat theater was the first theater designed specifically for “talkies” in Hollywood. Promotional articles by Warner Bros proclaimed that the theater has “the most advanced and largest Vitaphone equipment ever installed.”

The night before the premiere of “The Jazz Singer” in New York City, Sam Warner died of a brain hemorrhage.

Glorious Betsy,” starring Conrad Nagel and Dolores Costello, was the feature presentation at the opening and Al Jolson, the star of “The Jazz Singer,” served as the Master of Ceremonies. A plaque remembering Sam Warner, who died six months before the theater opened, was unveiled in the theater’s lobby. The theater was owned by Warner Brothers Pictures until 1953, when due to the verdict of United States Supreme Court case United States vs. Paramount Pictures, the studio was forced to spin off its theater holdings into a separate company. To accomplish this, Stanley Warner Theatres was formed in 1953, and later merged with the RKO Theatres Corp to become RKO Stanley Warner.

The theater is allegedly haunted by the ghost of Sam Warner.

After many years as a first run theater, the Warner was turned into a Cinerama house, a popular widescreen format, on April 29, 1953. The seating had to be reduced to 1,500, and sections of the proscenium were removed due to the new screen being so wide. It was renamed the Warner Cinerama Theatre, and showed “This is Cinerama,” a film designed to take advantage of the new widescreen, for 133 weeks before ending in 1955. A remodel in 1961 saw the Cinerama screen removed and much of the ornate plasterwork in auditorium covered by drapes. This only lasted a year before a new Cinerama screen was installed. RKO-Stanley Warner sold the theater to Pacific Theatres during the 80-week run of “2001, A Space Odyssey,” and the theater was renamed the Hollywood Pacific Theatre.

Radio transmitter towers for KFWB, a radio station owned by Warner Bros, were installed on the roof of the building. The station’s call sign stands for “Keep Filming Warner Brothers.”

The theater closed on January 31, 1978 so that the auditorium could be divided into a triple screen theater. Two 550-seat screens were added by separating the balcony level from the orchestra level. It reopened in April of 1978 as the Pacific 1-2-3.  Due to structural damage caused by an earthquake in January of 1994 and water damage in the basement from construction of the Red Line subway, the Pacific was forced to close the theater on August 15, 1994. However, in the years after the theater closed an occasional screening took place in the theater on the main level. The balcony screens remained closed due to the structural damage. Beginning in 2002, the Entertainment Technology Center used the theater to test new digital projection technology, ending in 2006. The theater was then taken over by the Ecclesia Hollywood Church, who held services in the downstairs auditorium until July 2013. It is currently unused, with no public plans for its revival.

For more on the Warner (Pacific) and many other Los Angeles Theatres be sure to visit: https://losangelestheatres.blogspot.com/

Carol Burnett, actress and comedian, worked as an usher at the Warner in the early 1950s, but was fired after she advised to patrons to wait until a film was finished before entering the auditorium. In 1975, when Burnett was honored with a star on the Hollywood Walk of Fame she was asked where she would like it placed, and she’s quoted as saying “Right in front of where the old Warner Brothers Theater was, at Hollywood and Wilcox.”
The theatre was designated a Los Angeles Historic-Cultural Monument February 9, 1993.