After years as a predominantly vaudeville and silent film theater, the Palace began showing major motion pictures after it was sold to the Loew’s theater chain in 1934. The sale brought the theater’s first name change, from Poli’s Palace to Loew’s Poli. The name change didn’t affect the theater’s popularity — in August of 1939 the Loew’s Poli and Majestic Theatres celebrated their combined ten millionth patron.
Almost thirty years later the theater was renamed again as the Loew’s Palace Theatre. Due to a decline in ticket sales the Loew’s Corporation sold the building to David Zimmer, a lawyer from Bridgeport, in 1964. After showing adult films for a few years, the Palace closed permanently in 1975. Joy Center Ministries, Inc., who had the rights to sell or lease portions of the building at the time, intended to rent out the store fronts and turn the theater into a Christian revival center, but the project was put on hold when it was discovered that the city of Bridgeport had a $1.2 million lien on the property due to unpaid taxes. The city took possession of the building in lieu of payment.
Since its closing, the interior of the Palace has been used as a set in movies, including the recent “All Good Things,” a 2010 film starring Ryan Gosling and Kirsten Dunst. The Palace Theatre is now listed on the National Register of Historic Places; the city of Bridgeport hopes to one day restore the theater to its former glory.