Loew’s Kings Theatre Part One – Building and Opening

I’ve decided to expand my post on the Kings Theatre into four parts using some excerpts from my book, Kings Theatre; The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre. Find out more about the book here.

Blueprints for the auditorium of the Kings.

Originally a carport for the Brooklyn Railroad Company, 1027 Flatbush Avenue in Brooklyn, where the Kings was built, was actually almost the home of another theater ten years earlier. William Fox of the Fox Film Corporation purchased the property on November 1, 1919, and intended to build the biggest theater in Brooklyn on the site. Fox hired famed theater architect Thomas W. Lamb to design a 3500 seat theater on the property, but it never happened. Fox liked to buy land in areas he thought could be or needed a theater, often never building anything and just selling the land years later.

Workers constructing the foundation of the theater.

In 1927, Famous Players (Paramount) entered into an agreement with the Allied Owners Corporation, a subsidiary of New York Investors, Inc., to finance the construction of the theater. According to the agreement, the Allied Owners Corp. would hold the deed to the Flatbush Ave. property along with three others in New York and one in Birmingham, Alabama and finance the construction of the theaters. Upon completion, the theaters would be leased to the Paramount-Famous Players- Lasky Corporation to repay the bond. In October 1927, Allied Owners sold an issue of $9,500,000 real estate bonds and used the profits to finance the building of the five theaters. These theaters were the Paramount, Kings, and Pitkin in Brooklyn, the Valencia in Jamaica, NY, and the Alabama Theatre in Birmingham.

View from the main level of the auditorium of the Loew’s Valencia in Queens, NY.

When the Loew’s Corporation found out about the theaters, Nicholas Schenck contacted Paramount to offer a new deal. In exchange for showing Paramount Films in over 40 of Loew’s theaters, Paramount would sublease three of the four New York theaters over to Loew’s, keeping the one located in downtown Brooklyn.When the agreement was finalized, the Pitkin, the Valencia, and the Kings opened as Loew’s theaters. The theaters would be paid for in 181 monthly payments: $20,983 a month for The Kings, $18,873 for The Pitkin, and, $18,228 a month for The Valencia.

Blueprint for the auditorium ceiling.

Paramount hired the architectural design firm of Rapp & Rapp to design the Kings. They were also responsible for designing the Paramount Theatre in Manhattan, the Paramount Theatre in Brooklyn and the Uptown Theatre in Chicago. C.W Rapp passed away in 1926, and most likely had nothing to do with the designing of the Kings. Edwin “Ted” Bullock, one of George and C.W’s nephews, ran the New York office of Rapp & Rapp, located in the Paramount Theatre Building in Times Square, during the 1920s. 

The steel framework of the Kings Theatre.

Work on the Kings began in the spring of 1928. The railroad buildings were demolished first, to make way for the building’s foundation. Once the foundation was poured, the steel frame was erected, followed by the roof. This permitted construction at the top of the building and the bottom simultaneously, which allowed for faster building. The Kings cost 1,300,000 to build in 1928 which when adjusted for inflation comes to $17,767,198.83.

Anne Dornin’s Theatre Decorator’s Color Chart

The interior of the Kings was decorated by the Rambusch Company with the assistance of Anne H. Dornin, who was in charge of theater decor for Loew’s Incorporated. Dornin, an architect herself, started work with the firm of Thomas W. Lamb shortly after graduating from Columbia University, and became associated with the Loew’s Corporation after decorating the interior of some of the theaters Lamb designed for Loew’s. She came up with something she called “the Theatre Decorators’ Color Chart” which had certain criteria she used to determine what colors would be used inside each theater she decorated. The main colors she picked for the Kings were Red and Bright Gold, which she felt were perfect for large theaters in metropolitan areas.

View from the balcony shortly before opening.

According to E.A. Schiller, a VP of Loew’s Inc, the original structural plan was changed due to vaudeville and silent films declining in popularity, and motion pictures becoming more and more prominent. The entire design was revised to further the acoustical properties of the theater. Engineers at Loew’s came up with a coating that when applied to the ceilings and walls of the theater would create a texture would help to give a more uniform sound vibration across the entire auditorium. Even the elaborate ornamentation and heavy velvet drapes were designed to distribute sound throughout the auditorium.

Another change that was made to further the audibility of sound coming from the screen was the reduction of the size of the balcony. The original plans called for the Kings to have a much larger balcony, but it was discovered that a shorter and wider mezzanine would improve sound and vision. The auditorium’s footprint was widened to account for more seats being placed on the main level. 2,793 of the 3,692 seats were located on the main level with 899 in the shallow balcony. The wider auditorium also helped the sound from the speakers behind the screen to reach the entire audience.

The exterior of the theater circa March 30, 1930.

Kings wasn’t always the name of the theater. It was first called the Tilden, named for the nearby cross street. Paramount had intended to call it the Tilden Theatre, but when Loew’s took over they considered several different names including Loew’s Tilden and Loew’s Regent. Regent made it as far as being included in some of the blueprints and contractors’ agreements, but in the end the theater was named “Kings” for the county where it was located. This final name change came around six months before the theater opened, in time to include it on the marquee and vertical sign.

The opening day program from September 7, 1929.

On July 26, 1929, E. A. Schiller, vice-president of Loew’s, announced that the grand opening celebration of the Kings would take place on August 24, 1929. However there were two delays before the theater finally opened on September 7, 1929. The doors were opened to the public at 11 AM as part of a full day grand opening celebration. However, the official ceremony did not kick off until 9 PM that evening when James J. Bryne, the Brooklyn Borough President, took the stage. Bryne spoke about how grateful the residents of Brooklyn were to have a magnificent theater like the Kings opening in their borough.

Rivoli Restaurant was one of the many Flatbush establishments to take out an advertisement in the Brooklyn Daily Eagle welcoming the Loew’s Kings Theatre to the neighborhood.

A number of movie stars made special “appearances” at the opening via pre-recorded messages. Marion Davies, John Gilbert, Conrad Nagel, William Haines, and Buster Keaton each appeared on screen congratulating Loew’s on the opening of its new theater. The opening presentation was a Broadway-style stage show called Frills and Fancies and was directed by Arthur Knorr. It began with a rendition of The Star-Spangled Banner by Beal Hober, which was followed by an overture performed by the house orchestra, The Kings Grand Orchestra. Wesley Eddy, the evening’s Master of Ceremonies, took the stage next and sang If I Had You, and It All Depends on You. Jack North, a banjo-playing comedian, took the stage and sang a few songs. Christy and Nelson, a comedy acrobatic team, had the audience laughing with their routine. William “Singing Bill” Zuckerman, the Kings organist, played the Wonder Morton Organ, and a talking newsreel was shown. Next, Teddy Joyce, master of ceremonies at the Loew’s Penn Theatre in Pittsburgh, PA came out to introduce the star of the evening, Dolores Del Rio. Del Rio said a few words to mark the occasion and to introduce her film “Evangeline” which was the night’s feature presentation. Eddy retook the stage to sing the theme song for Evangeline. Nina Oginska, an internationally famous ballerina, and the Chester Hale Girls joined him on stage during the theme song. According to an advertisement in the Brooklyn Daily Eagle, 10,000 people attended the opening celebration.

Part Two will be available in two weeks. Material from for this post was taken from the first three chapters of my book, Kings Theatre; The Rise, Fall and Rebirth of Brooklyn’s Wonder Theater.  If you’d like to buy a copy they are available on Amazon, and my website.

Historic photographs and blueprints are from the archival collections of the Theatre Historical Society of America

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Theater Updates v2

There have been changes to some of the theaters I’ve photographed over the years, so it’s time for another update.

Fox Theatre Fullerton, CA.

The auditorium ceiling at the Fox Theatre in Fullerton, CA has been restored since I first visited it in 2014. New LED ceiling lights were installed at the same time.

Lobby, Paramount Theatre – Marshall, Texas

The lobby of the Paramount Theatre in Marshall, Texas has been converted into a performance venue by the owners of Musicians Unlimited. Musicians Unlimited operates out of one of the Paramount’s former retail spaces. They also restored the theater’s marquee, and held a relighting ceremony in 2016.

The paramount theater balcony
View from the balcony of the Paramount Theatre in Long Branch, NJ.

The Paramount (Broadway) Theatre in Long Branch, NJ was demolished in late Spring 2017.

Loew’s 46th Street Theatre – Brooklyn, NY

The interior of the Loew’s 46th Street Theatre was gutted in late 2015/early 2016, and the site is slated to become condominiums.

Loew’s Majestic Theatre – Bridgeport, Connecticut
Loew’s Palace Theatre – Bridgeport, Connecticut

The former Loew’s Theatre Complex (Loew’s Poli Theatre, Loew’s Majestic Theatre and the Savoy Hotel) are slated to be redeveloped over the next few years. First, the Majestic will be renovated and reopened as a performing arts center. Then, the Savoy Hotel will reopen as a 100 room hotel. Last, the Loew’s Poli (Palace) Theatre will become a banquet ballroom, gym, and a “family friendly indoor park.” Construction is slated to begin in 2018.

RKO Keith’s Theatre – Queens, NY

Work began at the RKO Keith’s Theatre in Queens, NY in late June 2017, 31 years after it closed. However, a stop work order went into effect the same day delaying the start of construction once again. The auditorium is slated to be demolished in the fall of 2017. Portions of the lobby, as well as the original ticket booth are slated to be incorporated into the condo building that will be constructed where the auditorium once stood.

Before and After, Embassy Theatre – Port Chester, NY

The Embassy Theatre in Port Chester, NY was gutted in the spring of 2017. No plans for the future of the space have been made public. Gutted photo courtesy of Gaby Gusmano.

Kings Theatre Book Update

Book Cover 5

What was the original name of the Kings Theatre in Brooklyn? Is there a reason it was painted in red and gold? What famous architect almost designed the Kings? These questions and more are answered in my new book, “Kings Theatre: The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre“, which is available now!

It was published by the Theatre Historical Society of America, and contains never before seen historic and modern photographs of the Kings, as well as a complete history of the theater. The book can be ordered on Amazon and signed copies are available via my site.

After the Final Curtain: The Fall of the American Movie Theater

Cover for After the Final Curtain; the Fall of the American Movie Theatre.
Cover for After the Final Curtain: the Fall of the American Movie Theatre.

 

Remember in the last post how I said I had an announcement I was going to keep secret for the moment? Well, here it is – Jonglez Publishing is going to be publishing a book featuring my photography of abandoned theaters!

After the Final Curtain: The Fall of the American Movie Theater consists of 24 theaters from New York to California, including some that have never been posted on this site.

It’s being released on October 1, 2016 and can be pre-ordered at the following link: After the Final Curtain: the Fall of the American Movie Theater.

 

After the Final Curtain Anniversary

View from the balcony of the Loew's Kings Theatre.
View from the balcony of the Loew’s Kings Theatre.

Hey Everyone! There are a couple big events coming up – the 5 year anniversary of After the Final Curtain, the release of the Kings Theatre book, the AFtC Facebook page reaching 10,000 (!) followers, and one other announcement I’m going to keep secret the moment. To celebrate, I’m going to give away a signed copy of my upcoming book, Kings Theatre; the Rise, Fall, and Rebirth of Brooklyn’s Wonder Theatre when it’s released to one person who shares or likes a post on the AFtC Facebook page from now until the page reaches 10,000 followers.

Thank you for all your support over the years and good luck everyone!

For more on the book visit: https://afterthefinalcurtain.net/book/

Holiday Print Sale

Abandoned Theatre Pittsburgh, PA
Abandoned Theatre Pittsburgh, PA

It’s December so that means it’s time for our annual Holiday Print Sale!

From now until December 31, 8×12, 12×18 and 16×24 prints are 50% off when you use the coupon code holiday2015 at checkout.

http://www.afterthefinalcurtainprints.com/

If you have any questions feel free to email me at matt@mlambrosphotography.com

After the Final Curtain is a personal project, and all profits from your print purchases help me to continue photographing endangered theaters across the United States.

Summer Print Sale

Loew's Palace Theatre Bridgeport, CT
Loew’s Palace Theatre Bridgeport, CT

I’m getting married this October so I’m having a print sale to help us go on our honeymoon! Use the code “HONEYMOONSALE” at http://www.afterthefinalcurtainprints.com/ when checking out to get 25% off your order. I’ve added some images from upcoming blog posts as well as new photographs from old favorites (including some shots of the renovated Kings Theatre) to the prints page.

If you have any questions please e-mail me and I’ll be happy to answer them for you.

Kodak Professional Supra Endura Luster paper is used for all print sizes.

Kings Theatre Brooklyn, NY
Kings Theatre Brooklyn, NY
Ceiling, Paramount Theatre Newark, NJ
Ceiling, Paramount Theatre Newark, NJ
Mezzanine, Studebaker Theatre Chicago, IL
Mezzanine, Studebaker Theatre Chicago, IL
Fox Theatre Inglewood, CA
Fox Theatre Inglewood, CA

 

Prospect Theatre

View of the remains of the Prospect Theatre.
View of the remains of the Prospect Theatre.

B.F Keith’s Prospect Theatre opened on September 7, 1914 in the Prospect Park neighborhood of Brooklyn, NY. The 2,381 seat theater was constructed on the site of a synagogue and three apartment buildings. It was designed by architect William McElfatrick for the Keith Vaudeville Company. The Prospect was dubbed “the woodless and postless theater” while it was being built due to the fact that no wood was used in its construction and there were no posts helping to support the balcony. Woodwork was left out of the building so that the theater would be much safer if a fire broke out. The balcony was supported by a 65 ton steel beam, which eliminated the need for support beams that could have obstructed views during performances. Opening advertisements boasted that the balcony was strong enough to support the world’s ten heaviest locomotives.

Continue reading “Prospect Theatre”

Return

Prospect Theatre, Brooklyn, NY
Prospect Theatre, Brooklyn, NY

 

Is this thing on? I’m happy to announce that the hiatus is over! I’ve reached a point with the book (more on that soon, I promise) where I can start making regular updates to the site once again. The first post goes live tomorrow and will be familiar to those of you who follow AtFC on Facebook – The Prospect Theatre in Brooklyn, NY.