The Victory Theatre opened on December 31, 1920 in Holyoke, Massachusetts. The 1,680 seat theater was built by Mowll & Rand, an architecture firm based out of Boston. The firm was also known for the design of the Calvin Theatre in Northampton, Massachusetts. The Victory was commissioned by the brothers Samuel and Nathan Goldstein of Western Massachusetts Theatres Incorporated.
The Goldsteins were considered pioneers in the motion picture industry. They spent the early 1900s operating nickelodeons — small storefront movie houses. The brothers, recognizing the increasing popularity of motion pictures, opened several larger theaters after World War I. The Victory’s name is itself a reference to the Allies’ victory during the war.
From its opening date, The Victory operated as a “combination house,” showing both films and vaudeville performances. With vaudeville’s decline in the early 1930s the Brothers discontinued the vaudeville performances in favor of the more popular motion picture screenings.
The Victory was damaged by a fire in 1942, and reopened after the damage was repaired. The theater closed permanently on December 15, 1978 due to declining ticket sales. The city took ownership of the theater soon after due to non-payment of taxes. In September 2008, the city of Holyoke transferred ownership of the theater to the Massachusetts International Festival of the Arts, who plan to renovate the theater and reopen it as a performing arts center.