Loew’s Kings Theatre Part 2 – The Early Years

The original Loew’s Kings policy was to bring Broadway entertainment to a neighborhood district, which was a departure from the long-established operating plan of the Loew’s Theatres Corporation. During the first few months of 1930, the Kings, Valencia, and Pitkin Theatres were advertised as “Loew’s Wonder Theatres” and given top billing in local newspapers as they all hosted vaudeville performances from Loew’s Capitol Theatre in Manhattan. A show would open at the Capitol and then move to the Kings, Valencia, or Pitkin before moving on to another one of the Loew’s theaters in the New York Metropolitan area. That changed on June 7th, 1930 when Loew’s announced a new summer program for the Kings that they called “All the Show on the Screen.”

Loew’s Theatre Advertisement in the Brooklyn Daily Eagle.

Loew’s stopped the vaudeville performances, lowered ticket prices, and switched to a Wednesday/Saturday schedule for films. A number of factors contributed to the change, the main one was the worldwide economic recession known as the Great Depression. On October 29, 1929, less than two months after the Kings opened, the stock market crash led to a severe economic depression. Because of this, attendance at certain Loew’s theaters, including the Kings, had dropped; people could not afford the higher priced vaudeville shows. Another reason that attendance dropped at the Kings was neighborhood competition from the nearby Flatbush and Kenmore Theatres which were also presenting vaudeville shows. Finally, the Kings size proved to be a detriment for live performances. Most of the seats were on the main floor, and performers complained that they could not “reach” people in the back rows. Even though Loew’s claimed it was just for the summer of 1930, the summer policy was never reversed, and the Kings joined the Bedford, Coney Island, Kameo, and Oriental Theatres as Loew’s Perfect Talking Screens, which was Loew’s term for theaters that only showed motion pictures.

The lobby shortly after the theater opened.

In 1933, Paramount-Famous-Lasky Company was unable to pay its debts and was forced to file for bankruptcy. Soon after this, Loew’s Inc. stopped making mortgage payments to the Allied Owners Corporation on the Kings, Valencia, and Pitkin Theatres. Since Allied Owners had been originally formed to finance the Kings, Brooklyn Paramount, Pitkin, and Valencia, not being paid for three of the four theaters caused that company to declare bankruptcy as well. Allied Owners then filed suit against Loew’s and Paramount for the missed payments. The case was settled in August 1934 for $12,875,000 to be paid over a period of 25 years. The closing of the sale took place the following year on July 29, 1935 when the Kings, Valencia, and Pitkin officially became the property of Loew’s Inc. Rumor has it that Loew’s Inc. stopped the payment to Allied Owners because they were trying to acquire Paramount during the bankruptcy proceedings, but Paramount emerged from bankruptcy before Loew’s was able to take over.

Men’s Lounge located on the mezzanine level of the lobby. The mural on the wall depicts a knight slaying a dragon and rescuing a princess.

For the first twenty years, the Kings primarily showed MGM and Paramount films, but that changed in 1948 because of the results of a United States Supreme Court case. The United States v. Paramount Pictures, Inc., also known as the Hollywood Antitrust Case of 1948, decreed that movie studios were no longer allowed to own theaters and hold exclusive rights on where the films they produced were shown. Studios owning theater circuits had created monopolies in some areas, and the verdict forced Loew’s and MGM to split into two separate companies in 1952.

Blueprint for the replacement marquee.

In 1949, Loew’s decided to give a number of their theaters an upgrade by replacing the original marquees and vertical signs with more modern ones. They contracted Art Kraft Strauss, the company that originally installed the marquee and vertical sign on the Kings, to install new ones. On December 14, 1949 the old marquee was removed and the new one was installed over the next few weeks finishing on January 9, 1950. It was designed to fit over the frame of the original with the original underbelly remaining. The original vertical sign came down almost a year later on October 27, 1950 and its replacement was installed over the next few days. It was lit for the first time on November 3, 1950. Unfortunately, the blade wasn’t properly secured to the facade of the building, and it would sway slightly in the wind. On an especially windy day in late November it began to sway so badly that the police had to cordon off the front of the theater because they were afraid it was going to fall off. Art Kraft Strauss sent workers to secure the sign and reattach the letters “E” and “O” in “LOEW’S which had come loose during the swinging.

Part Three will be available soon. Material from for this post was taken from the first three chapters of my book, Kings Theatre; The Rise, Fall and Rebirth of Brooklyn’s Wonder Theater.  If you’d like to buy a copy they are available on Amazon, and on my website.

Historic photographs and blueprints are from the archival collections of the Theatre Historical Society of America.

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Upcoming Events

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Warner Theatre – Huntington Park, CA

Hi everyone! I’ll be making appearances across the US to promote my two books, “After the Final Curtain: The Fall of the American Movie Theater” and “Kings Theatre: The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre.”

Here are the kick off events for 2017:

I’ll be speaking and signing books at the Red Room at KGB Bar in New York City on March 21, 2017 at 7PM. Tickets can be purchased at: http://www.atlasobscura.com/events/after-the-final-curtain

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View of the Studebaker Theatre from the stage.

On April 22 and 23 I’ll have a table at the New Bedford Bookfest in New Bedford, MA. There will be a lecture with a Q&A session on Saturday, April 22 from 1:30PM to 3PM at the fest. Tickets are $10, or $50 with a signed copy of “After the Final Curtain: The Fall of the American Movie Theater.”

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Everette Square Theatre – Boston, MA

Have you ever wanted to tour an abandoned theater with me? Well, you’re in luck! On May 4 at 6PM I’ll be speaking at the Hyde Park branch of the Boston Public Library, then taking everyone who attends on a tour of the Everett Square Theatre! Visit Art Week Boston for more information.

Copies of both books will be available at all events.

There will be more events throughout 2017 so if there’s somewhere you’d like me to speak, let me know in the comments below!

Book Launch

Somerville Theatre Somerville, MA
Somerville Theatre Somerville, MA

Hi Everyone! My first book, After the Final Curtain: The Fall of the American Movie Theater, launched this week. It’s available on Amazon, Barnes and Noble, or at your local bookstore. Signed copies are available at my site: http://www.afterthefinalcurtainprints.com/product/after-the-final-curtain-the-fall-of-the-american-movie-theater

Thank you to everyone who came to the lecture/launch party for the book at the Somerville Theatre in Somerville, MA! There are plans for similar events in New York City, Chicago, Los Angeles, and even London. Details for those will be released soon. If you’d like me to come speak at your local theater or bookstore let me know!

The blog will return to regular updates on Monday November 21 with the Ritz Theatre in Carteret, NJ. Here’s a sneak peek at some theaters I recently photographed to tide you over until then.

Carolina Theatre Charlotte, NC
Carolina Theatre Charlotte, NC

Gem Theatre Cairo, IL
Gem Theatre Cairo, IL

Pantheon Theatre Vincennes, Indiana
Pantheon Theatre Vincennes, Indiana

After the Final Curtain: The Fall of the American Movie Theater update

After the Final Curtain: The Fall of the American Movie Theater
After the Final Curtain: The Fall of the American Movie Theater

I just received copies of my upcoming book, After the Final Curtain: The Fall of the American Movie Theater! I can’t wait for all of you to see it. It comes out this November and is available for pre-order on Amazon, Barnes and Noble and many other book stores.

I’ll be announcing some live events as we get closer to the book’s release date. Stay tuned!

After the Final Curtain Anniversary

View from the balcony of the Loew's Kings Theatre.
View from the balcony of the Loew’s Kings Theatre.

Hey Everyone! There are a couple big events coming up – the 5 year anniversary of After the Final Curtain, the release of the Kings Theatre book, the AFtC Facebook page reaching 10,000 (!) followers, and one other announcement I’m going to keep secret the moment. To celebrate, I’m going to give away a signed copy of my upcoming book, Kings Theatre; the Rise, Fall, and Rebirth of Brooklyn’s Wonder Theatre when it’s released to one person who shares or likes a post on the AFtC Facebook page from now until the page reaches 10,000 followers.

Thank you for all your support over the years and good luck everyone!

For more on the book visit: https://afterthefinalcurtain.net/book/

Kings Theatre – The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre

 

Proscenium arch from the balcony, Loew's Kings Theatre. B&W Image from the Loew’s Collection, American Theatre Architecture Archive, Theatre Historical Society of America
Proscenium arch from the balcony, Loew’s Kings Theatre.
B&W Image from the Loew’s Collection, American Theatre Architecture Archive, Theatre Historical Society of America

 

I’m very excited to announce that I’ve partnered with the Theatre Historical Society of America for my first book: Kings Theatre, The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre. The book will cover the entire history of the Loew’s Kings Theatre from it’s original construction to the reopening in February 2015.  I’ve photographed over 75 abandoned theaters over the past 5 years, and being able to document one being restored has been amazing. Every visit to the theater has been awe inspiring and I can’t wait to share what I’ve seen with all of you. 

Kings Theatre Pre-renovation.
Kings Theatre Pre-renovation.

Thanks to everyone at THS, ACE Theatrical Group, Evergreene Architectural Arts, Martinez + Johnson Architecture and Gilbane Building Company for all the help bringing this project to fruition.

Kings Theatre after renovation.
Kings Theatre after renovation.

 

To order signed copies of the book visit: http://www.afterthefinalcurtainprints.com/product/kings-theatre-the-rise-fall-and-rebirth-of-brooklyn-s-wonder-theatre

and regular copies: https://www.amazon.com/Kings-Theatre-Rebirth-Brooklyns-Wonder/dp/0692032002/ref=asap_bc?ie=UTF8

 

Loew’s Kings Theatre – Brooklyn, NY

I’ve decided to expand my post on the Kings Theatre into 4-5 parts using some excerpts from my book, Kings Theatre; The Rise, Fall and Rebirth of Brooklyn’s Wonder Theatre. Find out more about the book here. This original post will remain, and the first part in the new series can be viewed here.

 

View of the auditorium from the center of the main level.

 

Loew’s Kings Theatre opened on September 7, 1929 in Brooklyn, NY, and was designed by the architectural firm of Rapp and Rapp (also known for the Paramount Theater in Times Square) and decorated by Harold W. Rambush.  It was operated by the Loew’s theaters chain, and, along with the Loew’s Jersey Theatre, Loew’s Paradise Theatre, the Loew’s Valencia Theatre and the Loew’s 175th Street Theatre, it was one of the five “Loew’s Wonder Theaters” in the New York metropolitan area.

Continue reading “Loew’s Kings Theatre – Brooklyn, NY”