The Adams is one of the 22 theaters in my new book “After the Final Curtain: The Fall of the American Movie Theater.” Find out more here.
The Adams Theatre in Newark, New Jersey originally opened on January 12, 1912 as the Shubert Theatre. It was designed in the Beaux-Arts style by architect William E. Lehman, who also designed the Proctor’s Palace Theatre in Yonkers, NY. The 2,037 seat theater was originally used for theatrical productions, Broadway tryouts and revivals.
Located on the top of Proctor’s Palace Theatre, Proctor’s Palace Roof Theatre also opened on November 22, 1915. The Palace was originally used for smaller vaudeville productions before switching over to film at around the same time as its downstairs counterpart.
After the switch, the Roof Theatre was rarely used and eventually reopened in the early 1960s as the Penthouse Cinema, mainly showing foreign films like Ingmar Bergman’s “Secrets of Women.”
RKO Proctor’s Theatre opened in Newark, NJ on November 25, 1915 as the Proctor’s Palace Theatre. The architect was John W. Merrow, the nephew of Proctor theater circuit owner Frederick F. Proctor.
The Palace was a double decker theater, which meant that one auditorium was stacked on top of the other, a rare design choice at the time. The lower, street-level auditorium had 2,300 seats and the upper had around 900. The space was among the largest and most open in the area, leading the city to use it as the site of it’s 250th anniversary celebration in 1916.