Summer Print Sale 2017

Capitol Theatre – New London, CT

It’s time for another summer print sale! All prints will be $20 – $50 off from now until August 10. Check out the current prints being offered at http://www.mlambrosphotography.com/store/

The available sizes and sale prices are:

8″x12″ – $30.00

12″x18″ – $75.00

16″x24″ – $125.00

Images are printed on Kodak Professional Endura Supra paper.

If there’s an image you’d like a print of, but do not see it on the prints page e-mail me at matt@mlambrosphotography.com. Payment is accepted via Paypal,  or credit card. Prints are shipped via USPS or FedEx.

 

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Theater Updates v2

There have been changes to some of the theaters I’ve photographed over the years, so it’s time for another update.

Fox Theatre Fullerton, CA.

The auditorium ceiling at the Fox Theatre in Fullerton, CA has been restored since I first visited it in 2014. New LED ceiling lights were installed at the same time.

Lobby, Paramount Theatre – Marshall, Texas

The lobby of the Paramount Theatre in Marshall, Texas has been converted into a performance venue by the owners of Musicians Unlimited. Musicians Unlimited operates out of one of the Paramount’s former retail spaces. They also restored the theater’s marquee, and held a relighting ceremony in 2016.

The paramount theater balcony
View from the balcony of the Paramount Theatre in Long Branch, NJ.

The Paramount (Broadway) Theatre in Long Branch, NJ was demolished in late Spring 2017.

Loew’s 46th Street Theatre – Brooklyn, NY

The interior of the Loew’s 46th Street Theatre was gutted in late 2015/early 2016, and the site is slated to become condominiums.

Loew’s Majestic Theatre – Bridgeport, Connecticut
Loew’s Palace Theatre – Bridgeport, Connecticut

The former Loew’s Theatre Complex (Loew’s Poli Theatre, Loew’s Majestic Theatre and the Savoy Hotel) are slated to be redeveloped over the next few years. First, the Majestic will be renovated and reopened as a performing arts center. Then, the Savoy Hotel will reopen as a 100 room hotel. Last, the Loew’s Poli (Palace) Theatre will become a banquet ballroom, gym, and a “family friendly indoor park.” Construction is slated to begin in 2018.

RKO Keith’s Theatre – Queens, NY

Work began at the RKO Keith’s Theatre in Queens, NY in late June 2017, 31 years after it closed. However, a stop work order went into effect the same day delaying the start of construction once again. The auditorium is slated to be demolished in the fall of 2017. Portions of the lobby, as well as the original ticket booth are slated to be incorporated into the condo building that will be constructed where the auditorium once stood.

Before and After, Embassy Theatre – Port Chester, NY

The Embassy Theatre in Port Chester, NY was gutted in the spring of 2017. No plans for the future of the space have been made public. Gutted photo courtesy of Gaby Gusmano.

Logan Theatre – Philadelphia, PA

View of the auditorium from the side of the balcony.

The Logan Theatre in Philadelphia, PA opened on January 24, 1924. It was built by the Stanley Company of America for $1.1 million, or $15.5 million when adjusted for inflation. The 1894-seat theater was designed by the architectural firm of Hoffman and Henon, who also designed the now mostly demolished Boyd Theatre in downtown Philadelphia. Designed in the Adamesque style, the plasterwork in the auditorium featured mythological creatures, and there was a fresco of a sailing ship in the lobby. The building also had a large ballroom on the second floor, known as the “Waltz Studio.”

View of the auditorium from the stage.

Originally a silent film theater, the opening day celebration included a showing of
“The Common Law,” starring Corinne Griffith and Conway Tearle. The film was accompanied by music from the Kimball organ, and the house orchestra, which was known as “The Loganians.” Then-mayor of Philadelpha W. Freeland Kendrick and Jules E. Mastbaum, the president of the Stanley Company, spoke at the the opening. Like most of its contemporaries, the Logan eventually switched over from silent films to “talkies,” or motion pictures with sound.

The former “Waltz Ballroom” space.

The Logan was closed in 1972, and in May of 1973 the building was sold by RKO Stanley Warner for $350,000 to the Deliverance Evangelist Church (DEC), one of the largest congregations in the area at the time. DEC made some alterations to the theater, including adding a closed circuit television system, as the theater was often filled to capacity. This allowed people to watch the three-hour-long services from the former Waltz Studio ballroom. DEC moved out of the Logan in 1992, and the theater was abandoned. Soon after, the roof began to leak, causing major water damage.

The lobby of the Logan Theatre.

Dr. Owen Williamson purchased the Logan in 2005, and began to restore it as a memorial to his late wife, Claretilda. Since purchasing the building he has repaired the roof, repainted the interior and updated some of the wiring. Dr. Williamson plans to reopen the theater as a live music venue with a restaurant named “Claretildaville,” However, the building remains closed to this day.

The Logan has a relatively plain interior when compared to other theaters built around the same time.
During the years the Logan was a church a baptismal font was on the stage.
When the theater opened, afternoon matinees cost fifteen cents, evening shows a quarter or thirty cents.
Gold spray paint was used to repaint the gold in the auditorium.
View from the center of the balcony.

Los Angeles Lost Theatre Tour

The exterior of the Rialto Theatre in Pasadena, CA

Hi Everyone,

On Saturday July 1, I’ll be co-leading tours through seven of Los Angeles’s Lost Theatres as part of the Afterglow event at the Theatre Historical Society of America’s 2017 Conclave.

Starting at 10AM, we’ll be going to The Variety Arts, the Leimert/Vision, the Rialto, the Raymond, the Uptown and the Westlake.* Photography is allowed, and I’ll be conducting short demonstrations and answering any questions you may have about architectural photography.

Coaches will depart from the Omni Hotel at 9AM, and lunch will be provided in Old Town Pasadena.

If you use the coupon code “ATFC2017” you’ll get $25 dollars off the price and a one year Theatre Historical Society membership (valued at $60).

Tickets are $175 ($150 with the discount) and can be purchased at the THS Conclave site.

If you’d like to attend more than just the Afterglow you’ll also get a discount using the same coupon code:

For the full Conclave (four days of theatre tours) you’ll get $70 off and a complimentary one-year THS membership (valued at $60).

For the two-day downtown LA theater tour you’ll get $60 off and a complimentary one-year THS membership (valued at $60).

Hope to see some of you there!

* Schedule may change. I’ll post an update when it is finalized.

Pantheon Theatre – Vincennes, Indiana

View of the auditorium from the balcony.
The Pantheon Theatre in Vincennes, Indiana opened on May 15, 1921. John Bayard, a local architect designed the theater for owners Louis A. Wilkerson and A.M. Lyons. It cost $225,000 to build, or roughly $3.2 million when adjusted for inflation. The 1,500 seat theater had a Typhoon air cooling and ventilating system, a precursor to air conditioning, which was powered by three very large fans in the ceiling. The opening of the theater was originally supposed to take place on March 15, 1921, but it was delayed two months due to some plaster falling from the underside of the balcony.

View of the auditorium from the stage.
In 1923, Wilkerson-Lyons Enterprises sold the Pantheon Theatre to the Consolidated Realty and Theatres Company (CRTC), which owned and operated theaters in several cities in Indiana, for $225,000. However, CRTC could not afford to pay, and it reverted back to the original owners two months after it was sold. Red Skelton, an American entertainer and Vincennes native who performed at the Pantheon in his youth later unsuccessfully tried to purchase the theater. The Marx Brothers, Spike Jones and Duke Ellington, Will Rogers, Roy Rogers, Hank Williams and Gene Autry also performed at the theater.

A Wurlitzer-Hope Jones pipe organ was installed shortly before opening day.
In 1961, the Pantheon closed and was converted to retail space. The orchestra level was leveled with concrete and a suspended ceiling was added to close off the balcony. A Sears department store was the first to move into the newly created space. In 2006, the building was purchased by Travis Tarrants, who planned on reopening the theater as a performing arts center. Tarrants formed a non-profit organization, the Pantheon Theatre Company (PTC), and began work on the theater. The suspended ceiling was removed, and the auditorium floor was de-leveled. However, PTC relied on donations to fund the restoration of the Pantheon, and those dried up due to the recession of 2008. PTC was unable to pay the thousands of dollars in back taxes owed, and the theater was sold at a tax auction in October 2012.

On August 21, 1928 the theater was broken into and 1,200 dollars was stolen from the safe. Local police suspected that it was a disgruntled employee.
The Vincennes Business and Arts Initiative (INVin), purchased the theater in December 2014. INVin made repairs to the theater, including replacing the roof, to minimize damage to the theater during the winter. In March 2016, they announced plans for the theater to become a shared work space, which would allow business owners and entrepreneurs a place to network and share resources. Steve Miller, INVin’s founder, envisions the space including training and conference facilities.

The first film shown after CRTC took over was “Circus Days,” starring Jackie Coogan.

The Pantheon was the first theater to show talking motion pictures in Vincennes.

View from the side of the balcony.

The original ticket booth was saved and may be reinstalled in the future.

Close up of the proscenium arch.

The last retail space to occupy the theater was a baseball card store.

Book Giveaway

Pantheon Theatre Vincennes, Indiana
Pantheon Theatre Vincennes, Indiana

Hi Everyone! I’m giving away two copies of my book, “After the Final Curtain: The Fall of the American Movie Theater”, on the After the Final Curtain Facebook page. All you have to do is like, share or comment on any new post in the next week. I’ll announce the winners on Facebook on December 15th.

If you don’t have a Facebook account – just comment on this post to enter!

Moreland Theatre

View of the stage from the rear of the auditorium.
View of the stage from the rear of the auditorium.

The Moreland Theatre opened on January 12, 1928 in Cleveland, Ohio. It was designed by the local architectural firm of Braverman & Havermaet for A. T. (Adolph) Wallach, a real estate entrepreneur. The 1,296 seat theater is located in the Buckeye neighborhood, which had the largest concentration of Hungarian immigrants in the country at the time the theater was constructed. A press release for the opening of the theater describes it as having, “the most modern system of indirect side lighting,…newest type of projection machines,…and every facility and resource to contribute to the complete enjoyment of its patrons.” The Moreland cost $300,000 to build, equal to a $4,156,421 budget today when adjusted for inflation.

The auditorium floor was leveled in 1963 when it was converted into a dinner theater.
The auditorium floor was leveled in 1963 when it was converted into a dinner theater.

Originally built for vaudeville and silent films, the Moreland was part of the Universal-Variety circuit and opened with, The Cat and the Canary, starring Laura LaPlante. The film was accompanied by a live performance by George Williams and his band, the music box Merrymakers. Larry Jean Fisher, “The Texas Organist,” played the $40,000 Kimball organ throughout the opening night. The owners made sure to program for the theater’s Hungarian community soon after opening by scheduling the Hungarian Elite Mixed Choir, who performed in March 1928.

The lobby was gutted by a fire in March 1968. However, much of the ornate plasterwork was salvaged.
The lobby was gutted by a fire in March 1968. However, some of the ornate plasterwork was salvaged.

In October 1929, theater operator Paul Gusdanovic took over the Moreland Theatre. He already had a partnership interest in the Regent Theatre, which was located a few blocks away from the Moreland. Gusdanovic began jointly operating them, but was forced to close the Moreland in December due to the Stock Market crash of 1929. He reopened it a few times showing primarily Hungarian films as well as hosting community events.

Plasterwork details above a fire exit in the auditorium.
Plasterwork details above a fire exit in the auditorium.

The G&P Amusement Company of Cleveland acquired the lease to the Moreland in 1937. They remodeled the theater, adding a new RCA sound system, and began showing daily double features of Hollywood films. However, G&P ran into problems early on as they faced competition from the Gusdanovic’s Regent Theatre and the newly opened Colony Theatre in Shaker Square. In March 1949, G&P filed suit against the owners of the Regent, along with four other studios — 20th Century Fox, Loew’s, Warner Bros and Universal Studios — claiming that the Gusdanovic conspired with the studios to ruin the Moreland. G&P were eventually forced to close the theater in 1950. The Cleveland District Court ruled against G&P in 1952 — the judge said that the neighborhood could not support two theaters. G&P appealed the decision to the Sixth Court of Appeals who upheld the lower court’s decision.

During the conversion to a dinner theater a terrace was added to rear of the auditorium for use a dining area.
During the conversion to a dinner theater a terrace was added to rear of the auditorium for use a dining area.

The Moreland opened, closed and reopened throughout the 1950s and early 1960s. It was remodeled into a musical dinner theater in 1963 by Gerard Gentile, William Boehm and Eugene Woods. The trio had experience in theaters in the Cleveland area and were determined to revitalize the Moreland. It opened as Players Theatre Café in January 1964. Once again, the reopening was short lived and the theater closed in April 1964. It reopened again as the Beach Party Room in July 1967, with three inches of sand and artificial palm trees in the auditorium to help give the illusion that patrons were attending a party on the beach. This venture only lasted four months, after which it was turned into a dance club called “Second Shadow Lounge” in October 1967. This too did not last very long, and the theater became a Hungarian playhouse in June 1969. By 1975 the theater was closed again, and three years later it was sold to the Church of God in Christ (CGC). CGC became the theater’s longest tenant, using the building as a worship space for almost thirty years.

The exterior of the Moreland Theatre.
The exterior of the Moreland Theatre.

The CGC sold the theater in 2007 to the Buckeye Area Development Corporation (BADC), a not-for-profit community development corporation serving the area. BADC planned to restore the theater as a cultural center, but have yet to raise the estimated $6.1 million needed to renovate the building.

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The Church of God in Christ covered the plaster gargoyles on the auditorium walls with fake plants.
The Church of God in Christ covered the plaster gargoyles on the auditorium walls with fake plants.

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