Post 3 in the Snapshot Series – Occasionally in my travels I come across a theater that I can’t find a lot of information on, or that I only have a chance to photograph for an hour or two. They’re still beautiful and fascinating, so they definitely have a place on After the Final Curtain.
Originally billed as the “Pride of the East Side,” the Hollywood Theatre, located in the East Village neighborhood of Manhattan, opened on March, 11 1926. It was operated by the Mayer and Schneider (M&S) Circuit, and designed by architect Harrison G. Wiseman, who is also known for the nearby Village East Cinemas. According to an account in the Motion Picture News, the crowd on opening night was so large that the police had to cordon the entrance prevent them from storming the theater. The opening was attended by a number of that era’s stars of stage and screen including; George Walsh, Wally Van, Julia Faye, and Edna Purviance.
The 1,303 seat theater was later managed by RKO and Loew’s Inc. before closing in 1959. After the theater closed, the orchestra level of the auditorium and the lobby were converted into separate retail spaces. The former orchestra level became a series of grocery stores, beginning with a Pioneer Supermarket in 1960. In early 2012, it was announced that the East Farms Supermarket, the latest tenant to occupy the space, would close and the building would be demolished to make way for an eight-story condo building with retail space on the main floor. Demolition began in 2014, and the new building is scheduled to open in the winter of 2016.