Avalon (New Regal) Theatre

View of the auditorium from the balcony.

The Avalon Theatre opened on August 29, 1927 in Chicago, IL. The 2,250 seat theater was designed by noted theater architect John Eberson, who is also known for the Loew’s 46th Street Theatre in Brooklyn, NY. The design of the interior was inspired by a Persian incense burner Eberson found while shopping in the French Quarter of New Orleans.

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Loew’s 46th Street Theatre

Balcony level - Loew's 46th Street Theater
The main floor of the auditorium is now used as storage for a furniture store.

The Loew’s 46th Street Theatre opened on October 9, 1927 as the Universal Theatre. It was designed by John Eberson, a famous theater architect known for his atmospheric style auditoriums. According to an account in the Brooklyn Eagle, 25,000 people were present for the opening of the theater. The 2,675 seat theater was acquired by the Loew’s Corporation in August 1928, and closed so renovations could be made to the sound equipment. It reopened on September 10, 1928 as the Loew’s 46th Street Theatre.

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